Raymond x 2024
levitate.
Copywriter - Taco Bell x Influencers for their Live Más Live Event
Taco Bell recently announced the release of 12 new menu items at their Live Más Live Event (including a Crunchwrap Supreme with a Cheez-It in it 😵)!!!
Our job? finding ways to bring this announcement to life thru the use of influencers at the event. We worked with 9 influencers helping to create briefs for content they'd post before, during, and after Live Más Live. Here’s a preview of some of the work above.
Content Creators: Alisha Marie, Ashley Yi, Kelon Campbell aka Terri Joe, Davis Burleson, Sylvaniandrama, Benton McClintock, Remi Ashten, & Soy Nguyen.
Agency: Laundry Service
Art Director: Jana Landers
ACD: Aaron Marten & Krysten Wagner
GCD: Lauren Fodero
Copywriter - Meta AI Launch
Meta created 30 Ai characters for users to chat with on Instagram, Facebook, and WhatsApp…Think ChatGPT but with personalities.
Our job? to give these characters some personality by curating their feeds and bringing their world to life by creating narratives through copy, AI generated photos we’d create using AI prompts, and/or video and photographs we shot ourselves.
We had 5 characters ranging from:
Sally - our cool laidback surfer chick
Liv - our fun, lgbtq+, pta mom
Jane Austen - our modern day take on the author
Jade - our hip hop head
Scarlett - our pop punk queen
Art Director: Jana Landers
CD’s: Hans Schenck & Mia Madrid
**COMING SOON**
Copywriter - Curry Brand x Under Armour for the Curry 11 release
NOOM - Creative | Copywriter
Headline: Sign up for Noom Weight and lose the weight for good.
Noom came to us with the challenge to expand their psychological approach to weight loss past early adopters and into the larger US and global markets. We knew honesty would breakthrough the cliches. So we put real Noom users front and center and developed a visual style that felt authentically fresh. Our 20+ spots increased subscriptions 21% more than average.
Ad Agency: Bindery
OUT NORTH | Fiverr - Director | Writer | Photographer
Trailer - Out North
Full Length Doc - Out North
Headline: Displaced, under-funded, & forgotten: How 37208 fought to undo systematic oppression.
In 2018 the ZIP code, 37208, was listed as the highest incarcerated ZIP code in the country. After years of gentrification, COVID-19, and the 2020 tornado, the original members of the community had reached a boiling point feeling forgotten by the city and its officials.
Awards: Vimeo Staff Pick - Best of 2022 Branded Content
Better Than We Found It | Maren Morris - Creative | Director
Video Teaser
Full Music Video
Headline: Shut up and sing? Hell no, I won’t.
In an effort to create a “protest song” and video before the 2022 election, we put together a video hi-lighting four Nashville residents dealing with the most human, but made to be political, challenges of our time….police brutality, deportation, and the right to protest. The video wraps up with a look into Maren’s hope for her son to leave the world “Better Than [He] Found It.”
Awards: Nominated for Video of the Year - Academy of Country Music Awards & CMA Awards
Black & Unlimited | Walmart - Director | Writer | Photographer
Black & Unlimited with Beleaf in Fatherhood
Headline: Chosen by fatherhood, Glen Henry is shocked he love’s it.
Social Post: Glen Henry, famously known as Beleaf in Fatherhood, never expected that life could be so fun. A man who claims he never wanted to be a father, Glen says he is now a “proponent for more life.” To kick off the series “Black & Unlimited,” we’ll chat with Glen as he dives into what believes to be true of fatherhood.
#GreatnessLivesWithin | Wilma Rudolph - Creative Director | Director
Headline: Greatness Lives Within!
Social Post: “Never underestimate the power of your dreams. The potential for Greatness lives within each of us.” - Wilma Rudolph
Today we remember, honor and thank “The Black Gazelle.” Born with Polio and told she’d never walk again, Wilma Rudolph was eventually coined “The Fastest Woman in the World” in the 1960 Olympics becoming the first American woman to win three gold medals at a single Olympics. We remember Wilma for her determination, faith and bravery.
Footlocker x Shema Love - Director | Photographer
Let’s follow Footlocker influencer & Jordan Brand Ambassador, Shema Love, for a “day in the life.” From the house, through the subway, and even the local bodega…we followed Shema as she headed to her favorite local court showing off her new Air More Uptempo’s. Off foot on the go and laced up while hooping, Shema knows you gotta keep the Umptempo’s fresh as a flex on the court.
NY vs NY - Creative | Photographer
“When you photograph in colour, you photograph their clothes. But when you photograph people in black and white, you photograph their souls.” - Ted Grant
When I got the chance to go to NY VS NY I knew I wanted to combine my love for b&w photography with my obsession for the game of basketball. With the hope to create mages that captured a different sentiment than what we normally see produced digitally, I strived to show the grit, beauty, and raw authenticity of women’s basketball.
Hoop York City x Adidas - Creative | Photographer
“Its not just bout basketball. It never has been.” - Alex Taylor, Founder of Hoop York City, an Adidas Partner.
When teammates become family is the only way I could articulate the spirit of Hoop York City. The goal is always to showcase the love, joy, and authenticity of the the HYC girls, their love for the game basketball, and the community they have with one another.